Dictionary of the Internet - Digital Dictionary

Any technical terms that we use or are also common on the Internet, we explain as detailed as possible.

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A chatbot is able to understand and respond to your questions using pre-built answers or algorithms. Some chatbots can also learn and adapt to the user’s needs and preferences to provide even better answers. Chatbots can be used on a variety of platforms, such as websites, social media, or messaging apps.
Chatbots are particularly useful for companies that want to improve their customer support by providing quick and effective answers to frequently asked questions. But chatbots can also be used for other purposes, such as personalized recommendations, sales and marketing, or even entertainment.
Overall, chatbots are a type of artificial intelligence designed to help people and meet their needs in a simple and fast way.


A CMS is a content management system. Through a content management system, web content such as text, images and videos can be displayed on a website. No programming knowledge is required.

Content Audit

Content Audit is a content analysis. In the context of a website relaunch, it is to be understood as a target-performance analysis.

Cross Sells

Cross sells are additional products that are offered in addition to a product that a customer has already purchased or is currently purchasing. For example, an online retailer may recommend that a customer who buys a book also buy a matching notebook or another book. Cross sells are a way to get a customer to buy more.

Customer Journey

The behavior of customers who are on their website. A user is on your website as if on a journey. There are several points of contact there.

– The attention phase (Awareness)

– The Consideration Phase

– The decision phase (Decision)

– The service phase (service phase)

– Die Promoterphase (Loyalty)

Cyber attack

A cyber attack is an attempt by one or more attackers to gain unauthorized access to a computer system or network. This can be done through a few different methods, such as malware, phishing, or denial-of-service attacks. The attack can infect the system or network, steal data, block or damage resources. The consequences of a cyber attack can be very severe, from financial losses to data loss to complete loss of control over the system or network.


Duplicate Content

Duplicate content is content that is present on multiple web pages or multiple times on a web page. Search engines recognize duplicate content and downgrade it because the information is not unique and does not add value.


Google Ads

Google Ads is an online advertising platform that allows businesses to serve ads on Google Search, videos on YouTube, apps, websites, and more. With Google Ads, businesses can promote their products and services by placing ads that are played out according to specific search terms, websites, and apps. Businesses can reach their target audiences and increase sales.



Keywords are catchwords resp. Keywords. Keywords are searched for in Google’s search engine. The entered keyword is matched by search algorithms and we get our results in Google search.

Keyword Relevance

Keyword relevance is a term used in search engine optimization. It refers to the importance of the keywords used to optimize a website. A website with a high keyword relevance will appear higher in search results, because search engines consider the relevance of keywords when indexing websites.



Malware is an acronym for “malicious software” and refers to any type of software designed to cause harm, steal data, or take control of a system. Malware can be in the form of viruses, Trojans, worms, spyware, adware, ransomware or other types of malicious software.


Page Speed

Page Speed is a measurement that indicates how fast a web page loads. It measures the time it takes to download and display the HTML file, images, CSS, and JavaScript files of a web page. The higher the Page Speed, the faster the web page is displayed and the better the user experience.


Loss of ranking

Is composed of the term ranking. Ranking is a placement of your website in the search engine. As a rule, this is Google.


A redirect is a forwarding or also a redirection from one url to another. A redirect is used to prevent a link from going nowhere.


The term relaunch is used when a website is newly created. Reasons for this can be that your website is outdated, the content is out of date or in the worst case that your website has been hacked.

Responsive Design

If your website is created in Responsive Design, this means nothing other than that your website is automatically displayed on all devices such as desktop, tablet & mobile. No matter which device becomes, an optimal and optimized user experience takes place.


Screaming Frog

Screaming Frog SEO Spider is a powerful website analysis tool. It can perform website audits by analyzing and crawling metadata, links, images, CSS, and JavaScript to detect and fix issues that may affect a website’s SEO. It can also help optimize the website for search engines.


SEA (Search Engine Advertising) is a subarea of search engine marketing. Next to or above the organic search results there is space for Google ads. These are dependent on the respective campaign, which keywords and the click price.


SEO (Search Engine Optimization) is an approach to improving the visibility of a website or other online offering in search engines. It involves the use of various techniques to improve a website’s rankings in search results so that it is placed higher for relevant search queries. This can be achieved by optimizing the content, structure and technical aspects of a website, but also by increasing the number of high-quality links pointing to the website.


SERPS is the abbreviation for Search Engine Result Page. Easily understandable nothing else than that this is the output in the search mesh due to the input of a search word.


A sitemap is a file that contains a list of all the pages on a website. It is usually stored in XML format and can help search engines catalog and better locate the pages of the website. In some cases, search engines can also access sitemaps automatically. Sitemaps can also be used to provide more information about a particular page, such as when it was last modified or how often it is updated.



Upsells are a sales technique used to offer a customer a higher value product or service that they can purchase in addition to their original purchase. This can be done either directly in-store or online and is designed to encourage customers to buy more.


Usability is a word used to describe the degree of user-friendliness. The benchmark is how certain goals can be achieved efficiently and satisfactorily.

User Experience

User Experience is often abbreviated as UX. The term tells the user experience when using your website. The reaction and behavior of a user on your website.


UX or User Experience is a term from usability and human factors research that describes the user’s experience when interacting with a product, service or system. It refers to the way a user perceives the product and the interaction between the user and the product. UX design refers to the process used to create a unique and effective user experience. It includes developing and researching user interfaces, creating concepts, optimizing usability, collecting user feedback, and creating features that meet user expectations.